Social Media Tools - Part One

Over the coming days I'll be looking at a number of tools to help with the management of your social media accounts. Today the focus will be on a highly popular product called TweetAdder.

As you can probably tell by the name, it is orientated towards Twitter. I've used the product for some months now, but like all the tools available, it has its advantages, and disadvantages. As yet I haven't found that one piece of software which does everything I want it to do. On a day to day tweeting basis I use HootSuite (which I'll be discussing the merits of in a later post) but TweetAdder has a place in my social media arsenal.

As with any worthwhile product, there is a cost. With TweetAdder it is a simple one-off cost, with no monthly fees. Many social media tools are free, but they generally only give you the basic operations which Twitter themselves provide. To get the added value features, there is normally a cost involved. Let me first outline what TweetAdder can do, then I'll discuss the features which will give you a time-saving advantage. TweetAdder can:

• Follow new accounts
• Unfollow accounts
• Identify accounts via bio key words
• Send automated tweets
• Send automated tweets via RSS feeds
• Auto retweets
• Automated tweet search

The entire list is far greater than I've outlined here, and details of the total functionality can be found on the TweetAdder website. 

The main feature I tend to use it for is to find suitable accounts to follow. One problem with having a Twitter account is that it can easily be suspended by aggressive following/unfollowing. TweetAdder gets around the problem by doing this process gradually throughout the day. Rather than follow 100 new accounts in the space of a few minutes, and unfollow a similar amount in the same manner, the following and unfollowing can be automated over several hours, with random times between each new follow etc. Also, to make the following less random, TweetAdder allows you to search for potential new accounts to follow using keywords. Type in the phrase 'avid reader', and it will find all those accounts, which you don't currently follow, with that specific term in the bio. Want to connect with more authors? Then simply use the keyword 'author' (or 'writer') and TweetAdder will find all the relevant accounts. Also, you can select 'recency'. This filters out all those accounts which haven't been active within the time scale you set - therefore you won't be following accounts which have been inactive for months. If the accounts don't follow you back, you can unfollow in the same gradual way, 'releasing' accounts over a period of hours, at random intervals. You can also automate when the unfollowing will take place. If the account, for example, hasn't followed back within, say three days, TweetAdder will gradually start releasing the accounts automatically after that time has elapsed. If you are new, or relatively new, to Twitter, it is important to understand their 2000/10% 'unwritten' rule. Details can be found on an earlier post here.

There are of course many other advantages to the product, but the above advantage is my primary use. One final point, TweetAdder will only 'unfollow' those accounts which it follows in the first instance. If you follow accounts directly via Twitter you'll need to use another tool to identify if they follow back. Again, my post regarding Twitters 2000/10% rule will provide you with details.

Understanding Twitter's 2000/10% rule

What is the 2000/10% rule?

If you are fairly new to Twitter you may find problems with Twitter once you want to follow more than 2,000 accounts. This is due to an obstacle the designers of Twitter have placed at the 2,000 follower level. Regardless of how many followers you have, you can follow 2,000 people without a problem. So even if only 100 people follow you, you can follow 2,000. However, if you want to follow 2,001 you'll hit a problem. At this point the 10% rule comes into force. In essence you need more followers to enable you to follow more people. Only once your followers exceed 1,819 will you be able to follow more people. But how many exactly? Once you exceed 1,819 you can follow an additional 10% over and above the number of people who follow you. Let's say you have 3,000 followers. You can now follow a total of 3,300.

Breaking through the 2,000 follower barrier

What I now intend to share is how I breached the 2,000 limit in just 42 days. First things first, you'll need some tools to help you, as Twitter cannot be managed purely online via your Twitter page. Knowing who you are following, and who is following you, takes a lot of managing, but two tools I've found particularly useful are HootSuite and JustUnfollow.

HootSuite (http://www.hootsuite.com)

HootSuite enables you to monitor tweets as they come through via your timeline, and separates those that specifically relate to you - Mentions. Mentions show all tweets people have created which include your Twitter name. Other columns can be set up to follow certain groups you may belong to by using hashtags (e.g. #mywritinggroup), create lists of specific groups of people you want to create - such as Thriller/Writers, and also set up future tweets so you can still be tweeting whilst sleeping. (If you want to use HootSuite's bulk uploader facility, I've written an article on my author website explaining exactly how to create the necessary files.) So in essence, HootSuite is great for seeing what is happening, and managing what is most important to you.

JustUnfollow (http://www.justunfollow.com)

The second tool I want to introduce is JustUnfollow. If you want to grow your twitter 'followers' you will need to manage very carefully the list of people you are following. If you hit 2,000 and your followers are, say, at the 1,200 mark, you may struggle to get more followers if you don't 'release' some of the people you follow. Now, you may have a number of people you follow who have followers in the millions, but only follow a handful of people themselves, such as actors, sportsmen and sportswomen etc. These may be people you want to continue following regardless. That's not a problem. But what about those regular people who you follow, but they don't follow you? You need to consider why you are following them. If you are an author using Twitter to build relationships and create awareness of your books, you need to follow people who are prepared to reciprocate. In just a few weeks I've linked up with some great people, but I've also come across a lot who are totally self-focussed. They love you to follow them, but don't seem prepared to reciprocate. These people will stop you from growing your followers, once you reach 2,000 in terms of who you are following. These are the people you need to unfollow, so that you can reduce your following number to below 2,000, and then follow a new group of people who may reciprocate. This is where JustUnfollow helps you. It will show you who doesn't follow you, who you don't follow - but does follow you, etc. You can whitelist your favourite celebrities, but the remaining people who don't follow you can be listed, giving you the opportunity to unfollow them. JustUnfollow will also highlight those people who have decided to unfollow you, whether or not you follow them. It may seem counter-productive to 'release' a person you are following, who has many thousands of followers who could be interested in you, but if they steadfastly refuse to reciprocate, by following you, they will never hear about you - or your book(s).